AI coaching & implementation for business owners.
Using AI isn't the same as
being AI-native.
A 2-minute diagnostic for you and your org. Most leaders are stuck at Level 2.
MIT engineer. Built and sold companies. Now helping business owners use AI.
The AI Diagnostic
Where do you actually stand?
Two sliders — one for you, one for your company. Pick the level that fits. I'll show you what I'd work on with you next.
FOR YOU
Where do I stand?
Lv 2 · Prompter
"I use AI daily. I've gotten real value but it lives in browser tabs."
What we'd focus on
- →Stop tab-hopping. Move into a Claude Project or custom GPT for your top 3 tasks
- →Capture your context once, reuse it everywhere
- →Pick one decision you make weekly and codify the framework
→ Together we'd build your starter OS in a Thesis Sprint.
FOR YOUR ORG
Where do we stand?
Lv 2 · Sanctioned Tools
"We license Copilot, Glean, ChatGPT Enterprise. Adoption is uneven."
What we'd focus on
- →Audit what your $60K/year in licenses actually delivers vs. what a portable artifact would
- →Pick one workflow per team to rebuild — not retrofit — with AI
- →Train your power users into internal champions, not Glean admins
→ Together we'd run a Thesis Sprint to scope your next AI build.
Want a written assessment and a proposal scoped to where you actually are?
Send me your results →The problem
The AI revolution is happening. Most people are watching it on a webinar.
Three things are true at once. The tools are getting better every month. The cost of building is collapsing. And the gap between people who use AI and people who operate it is widening fast.
Most of what's on offer doesn't help you cross that gap. Online courses you'll never finish. SaaS wrappers that lock your data behind someone else's UI. Big-firm consultants who hand you a deck and disappear. Vibe-coded prototypes nobody can maintain.
You don't need any of that.
You need someone who trains your team and builds what's actually worth building — then hands it over running, so your people own it and operate it. Your data, your prompts, your tools. Portable. Yours.
That's what I do.
What makes Fieldwork different
Own your AI. Or someone else owns your business.
01
Sovereignty.
We teach the fundamentals — prompts, context, agents, harnesses — not which SaaS vendor has "AI" stickered on the box. Models get smarter and cheaper every quarter. Teams that own their fluency compound. Teams renting it forever don't.
02
Capability, not dependency.
When something's worth automating, I build it and hand it over running — but the goal is never to make you need me forever. I train your team to own the fluency: to operate what I build, push it, and spot the next bet themselves. Most vendors leave you renting a tool nobody can run. I'd rather leave your team more capable than I found it.
03
Operator-rooted.
We've been in the seat — built products, shipped to production, raised capital, sold companies. The coaching comes from scars, not slides.
The method
We show up in person, train your team, and build what's worth building.
Most AI consulting parachutes in, ships a chatbot, and leaves you with a tool nobody can run. I do the opposite. I work on-site with Boise teams — and three things happen. Sometimes in order. Often all at once.
Train your team, in person
I'm in the room — with your exec and the people who actually do the work. Hands on keyboards, your real tools, your real workflows. The whole team levels up together, not just the person who signed the contract.
Map where AI pays off
As we train, we map your workflows and flag the highest-leverage places to apply AI and automation. You leave knowing exactly where the money and the hours are hiding — ranked, not hand-waved.
Build what's worth building
When a workflow is worth automating, I build it — and hand it over running. The training makes your team fluent enough to operate it, push it, and know when it's working. The heavy engineering stays with me, so you get something production-grade, not a half-built prototype.
The AI-Native Guarantee
Your team moves up the AI-Native scale in 30 days — or you don't pay the final invoice.
One promise, and it's measurable. Train with me and your team moves up at least one level on the 0–5 AI-Native scale — measured the same way on Day 1 and Day 30. Here's how I hold myself to it.
01
The whole team, not a hero.
I measure the team — from the exec who signed to the people doing the work. Everyone we train moves up, or the guarantee isn't met. No leaning on one power user to carry the score.
02
Measured, not vibes.
Day 1, your team rates itself on the 0–5 AI-Native scale — the same one in the calculator at the top of this page. Day 30, same rubric, same questions. No moving goalposts.
03
Or I keep working, on me.
Haven't moved up at least one level by Day 30? The final invoice is voided and I keep coaching — free — until you do. The risk is mine, not yours.
The fine print: this covers training engagements. If you bring me in purely to build an automation — no training, no upleveling your team — the guarantee doesn't apply, and we'll both know that going in.
Haven't rated yourself yet? Scroll up — the calculator at the top of this page is the same one the guarantee runs on.
What I do
Three ways to work together.
All deliverables are yours to keep — code, docs, prompts, configs. No retainer required after handoff.
Selected work
Real artifacts. Real businesses. Yours when we're done.
Home services startup
Rent A Pool Boise
Brand identity, marketing site, interactive estimator with Google Maps service-area validation, early-bird pricing, partial-lead capture, GA4 funnel, and a Sheets back-office on Apps Script. Zero to operational in weeks.
rentapoolboise.comIntegrative health practice, Boise
Azure Health
A practitioner launching a new integrative practice — combining nervous system regulation, energy work, and medically guided care — needed a strategy and a credibility-grade web presence that could speak to both clinical and energetic audiences without losing either one.
azurehealthco.comBuilt for myself, used daily
Personal AI Operating System
File-structured personal OS — identity, thinking models, voice, network CRM, projects, goals. A LinkedIn analyzer that reads 6,000+ connections and ranks them weekly. Automated lead generation surfacing 5–10 warm prospects. All in plain text, all in Git, all portable.
What people say
“Gabe is the rare one who can do all three things that usually don’t live in the same person: coach a team through real change, build the systems himself, and roll them out so they stick. He closes the whole loop — from strategy to working system to adoption. The teams he touches come out faster and clearer than they went in.”
Luke Larkin
Owner, Larkin Systems
“I’m just laughing at the drafts that are created. They’re 1,000 times better than anything I could come up with — and in no time.”
Matt Arriaga
Owner, Arriaga Mediation
Who I am
I'm Gabe. I build with people, not for them.
I trained as a mechanical engineer at MIT, then spent the next decade building software companies — Grove Labs (acquired by LG), Imbellus, Revonate (CTO), Maxable (CEO), and most recently LeanLaw, where I led product through the company's pivot from SaaS billing into payments and financial services.
Somewhere in there I walked the Appalachian Trail. 2,181 miles. Six months. The most useful thing it taught me: the right pack is the one you can actually carry.
I think about software the same way. The right system is the one you can actually run.
Boise, Idaho. Husband, father of two, builder by training.
Field Notes
Things I'm thinking about. Posted occasionally.
Short, opinionated essays on AI implementation, sovereignty, and the messy reality of operating with these tools. No newsletter spam. Posted when I have something worth saying.
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Field Notes is hosted on Substack. New posts go out there as I write them.
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